Noa Lindqvist
All work

Aube Skincare

Soft-touch packaging and a launch shoot for a refillable skincare line, designed around the light of early morning.

Client
Aube Paris
Role
Art director
Year
2025
Duration
3 months
Share
Aube Skincare
PackagingArt directionE-commerce

Designed to be refilled

Every bottle is meant to live on a shelf for years. We kept the glass clear, moved all information to a removable sleeve, and gave each refill pouch its own colour of dawn.

“Our refill rate doubled in the first quarter. Customers keep the bottles on display.”

Camille Roux, founder of Aube

Next project

Nocturne Festival