Tempo
Time tracking and invoicing for freelancers, redesigned from a spreadsheet clone into a calm, mobile-first product.
- Client
- Tempo Inc.
- Role
- Lead product designer
- Year
- 2026
- Duration
- 5 months
- Share
The brief
Tempo had product-market fit and a product nobody loved. Freelancers tracked time on their phone but the app was a shrunk desktop table. The goal: make the first invoice feel effortless.
“Noa turned a pile of feature requests into a product our users describe as calm. Trials convert better and support tickets dropped by a third.”
Case study
Tempo serves 40,000 freelancers across Europe. In 2025 the team rebuilt the backend and asked for a product redesign that would carry the next three years of features without becoming cluttered.
The challenges
01
Desktop-first legacy
71% of sessions came from phones, yet every screen was designed as a wide table.
02
Slow first invoice
New users needed 19 minutes on average to send their first invoice. Most gave up before.
03
No shared language
Three designers, three button styles. Engineering rebuilt the same components again and again.
The process
Listen
14 interviews with freelancers and a review of 600 support tickets.
Map
One core loop: track, review, invoice. Everything else moved one level down.
Prototype
Three clickable directions tested with 22 users in two weeks.
Systemise
A 60-component design system shipped in Figma and React, with usage docs.
Key screens
+38%
trial to paid conversion
3m 40s
time to first invoice
-34%
support tickets
Next project
Ferro Coffee Roasters
